Detectamet unveils bold new brand identity

A fresh look, same precision

Detectamet’s brand refresh reflects the company’s commitment to staying at the forefront of food safety innovation. The new identity, featuring a modernised logo and the introduction of the tagline ‘Safety You Detect’, reinforces the company’s dedication to providing high-quality, reliable safety solutions that meet the evolving needs of its customers worldwide.

“As leaders in Metal Detectable & X-Ray Visible food safety solutions, we’ve refreshed to reflect what matters most to us - product innovation and customer care,” says Sean Smith, CEO of Detectamet. “This brand refresh is our way of honouring that trust and renewing our commitment to safety and innovation.”

“We want every interaction with Detectamet to inspire confidence, knowing that our dedication to quality and precision is at the heart of everything we do.”

As part of this global rollout, the new brand will be implemented across all customer touchpoints, from Detectamet’s international premises to its websites, packaging, marketing materials and beyond, ensuring a seamless and consistent experience worldwide.

Supporting customer success

The new brand identity is part of Detectamet’s broader strategy to enhance customer engagement and support. As its Chief Commercial Officer, Steve Herd, explains: “By refining our digital presence, streamlining communication and aligning all touchpoints with the new brand, Detectamet is making it easier for customers to interact with our company across all platforms, whether online, in print or in person.”

“Every aspect of the refresh,” adds Mr Herd, “is aimed at making it simpler and faster for customers to get the safety solutions they need.”

Looking ahead: a new website coming soon

In conjunction with the brand refresh, Detectamet is excited to announce the upcoming launch of a fully redesigned website. This new website is set to serve as a central hub for all customer interactions, featuring improved navigation, functions and features, all while making it easier for customers to access critical safety resources.

Check out the brand refresh here

More about Detectamet

Detectamet is the global leader in the design, manufacture and supply of Metal Detectable and X-Ray Visible products. With a relentless commitment to innovation and quality, Detectamet provides the food processing industry with tools that meet and exceed the strictest safety standards.

Operating globally with facilities in the UK, Europe, Australia, North America, Canada and by way of distributors, Detectamet is dedicated to helping companies achieve higher safety and compliance standards.

For further information, please contact:

Mason Tendal

Head of Product & Sales Development

[email protected]

Unit 1, Halifax Way Pocklington

Industrial Estate York, YO42 1NR, UK

+44 (0) 1759 304200